News Letter Vol 40
To read previous news letters just change the number in your browser (count
backwards) If you have any suggestion that I can use to help small businesses
improve, just click on that yellow pencil above and tell me.
Do you use Google Analytics for your website? It
is a very useful tool.
Below is a partial report of what I accomplish with The Hickory
Locator, who's mission is to advertise small local owned businesses. The average
time spent on a page is 4.3 minutes, that is way above industry average. FYI the
average is 2 seconds... I can tell what ads are working for us and who
puts effort into their site. I can tell which browser I need to design our sites
for. Yahoo is my best source for search engines! I seem to be using
methods to attract new readers? Am I developing return customers daily? Do I
advertise in the areas you want me to? I do not work well for people on dial-up
and I really need to improve this issue!
I have made some (not much ) improvement with msn search and that little
donation to PET O MINE is paying off. In the near future we will be airing
on charter media's business profiles hosted by April Clark [channel 33 at 8a 1p
& 8p]. However without Google Analytics I (THL) would be like a ship
without a rudder, just meandering around without direction or purpose. Any body
can make a website but getting someone to read it takes gestalt, tenacity and a
whole lot of empathy relating to the struggles of small local owned businesses.
I am one webmaster committed to the latter and that is what makes me THE
COMPETITION!
Below is my weak areas, one thing is very obvious, I need to advertise
your business, and if you will chip in a few dollars like those sponsors of
the front page on THL, then I will create the ads and do the work for you.
And analyze our results, that is what I am all about ~RESULTS~
1,100 sought at least 2 businesses
because there were 2,022 page views
and they spent an average of 4.5 min
on ea site.
00:04:36
Avg. Time on Site
-
Visitors Overview
view report
-
Traffic Sources Overview
|
|
-
Direct
Traffic 551
(50.09%)
-
Referring
Sites 391
(35.55%)
-
Search
Engines 158
(14.36%)
|
-
-
-
-
Content Overview
|
Pages |
Page views |
% Page views
|
|
|
1,098 |
54.30% |
|
|
543 |
26.85% |
|
|
253 |
12.51% |
|
|
53 |
2.62% |
|
|
19 |
0.94% |
Removed from dashboard.
null
1,100 visits
used 6 browsers
-
Visits
- The
number
of
visits
to your
site.
Visits
1,100
% of Site Total:
100.00%
|
-
Pages/Visit
- The
average
number
of pages
viewed
during a
visit to
your
site.
Repeated
views of
a single
page are
counted.
Pages/Visit
1.84
Site Avg:
1.84
(0.00%)
|
- Avg.
Time on
Site
- The
average
duration
of a
visit to
your
site.
Avg. Time on Site
00:04:36
Site Avg:
00:04:36
(0.00%)
|
- %
New
Visits
- The
percentage
of
visits
by
people
who had
never
visited
your
site
before.
% New Visits
41.45%
Site Avg:
41.45%
(0.00%)
|
-
Bounce
Rate
- The
percentage
of
single-page
visits
(i.e.
visits
in which
the
person
left
your
site
from the
entrance
page).
Bounce Rate
66.09%
Site Avg:
66.09%
(0.00%)
|
Loading...